Purdue Spring 2024 | Illustrator | Photoshop | FIgma
Celery Bog is a public space branding project focused on creating a visual identity for a natural wetland area. The goal was to design a system that helps visitors understand the space, navigate it easily, and engage with its educational and environmental significance.
This section explores how the branding system extends across both physical and digital touchpoints. The pole signage supports navigation within the space, while the website wireframe focuses on accessibility and providing visitors with essential information before and during their visit.
This poster brings together all mockups and visual elements to show the branding system as a whole. It highlights consistency across signage, digital design, and supporting materials, reinforcing a unified identity for Celery Bog.
The style guide defines the visual system for Celery Bog, including typography, color palette, and design components. It ensures consistency across all applications, from signage to digital interfaces, while maintaining a natural and grounded aesthetic inspired by the environment.