Purdue Spring 2024 | Illustrator | Adobe Fresco
TRUKS is a mobile skate shop branding project designed as a skate store on wheels. The concept focuses on bringing skate culture directly to different locations, creating a flexible retail experience that blends community, movement, and streetwear culture.
This section features the primary truck mockup, showing how the TRUKS identity is applied to a mobile retail space. The design focuses on visibility, bold branding, and creating a recognizable presence while the truck is in motion or parked.
The style guide defines the visual system for TRUKS, including typography, color palette, and graphic elements. The goal was to create a bold and energetic identity that reflects skate culture while staying consistent across both physical and digital applications.
Eccomerce Web Design (Figma)
This section explores a supporting ecommerce website for TRUKS, allowing users to browse and purchase products beyond the physical truck. The wireframes focus on clear navigation, product organization, and a simple user flow that reflects the fast-paced nature of skate culture.
This section showcases skate decks and apparel designed for the TRUKS brand. The products extend the visual identity of the truck, reinforcing the branding through consistent graphics, typography, and streetwear influence.
This poster brings together all elements of the TRUKS project, combining the truck, products, style guide, and digital experience. It presents the branding system as a whole and highlights how each part connects to build a unified mobile retail concept.