Nurse Rocky is a branding project focused on creating a professional and approachable visual identity. The project includes a custom logo and textbook cover designed for nursing education.
Research
I researched the target audience, including age, gender, and interests, to create a brand identity that feels approachable, trustworthy, and relevant to nursing students.
Sketches
Early sketches explored different icons, typography, and layouts before refining the strongest concepts into digital designs
Logo
Multiple logo concepts were developed and refined to create a simple, memorable mark that reflects the Nurse Rocky brand.
Book Cover
The book cover was designed to align with the brand identity while creating a clear, engaging layout for nursing students
FInal Logo
The final logo and book cover work together as a cohesive identity that communicates professionalism, clarity, and trust.
